Adjust label parameters are extremely handy when you have user-specific data that you want to access in other systems. And if I was using Twitter.com to Tweet as I sometimes do, then I wouldn’t use one, I’d just let Twitter shorten it.
For example, label the company logo that shows up on each email as "logo", or the main picture in an email as "main picture". That’s what tells the systems at Instagram and YouTube which photo you require, and it does it in 11 characters to make it as short as possible. So instead of seeing “bit.ly” or “goo.gl” links that might lead you anywhere, these websites have set up their own custom short domain name.
On other such services, using a URL shortener can allow linking to web pages which would otherwise violate this constraint. 10Adjust Tracker Wizard Adjust’s Tracker Wizard provides a simple way for you to generate network specific tracking URLs. Browse our list for inspiration: You'll likely get some great ideas just look at what others have done!
Use a smart link to detect language preference of visitor and automatically route to either our English content or Spanish content. You should see the activity in the Analytics Real-Time > Events panel. There are a lot of other link shorteners, many being novelty systems (like a link shortener that doesn’t really shorten but turns your URL into a Dickens quote, or one that makes your link look shady and nefarious, or one that churns out a hipster-phrased link) or ways to earn money for yourself or for charities through ads that appear before the user gets to the destination URL. This is compatible with most web browsers and platforms as long as your bookmarks or favorites allow javascript.
SEO, webmasters, used to think that the more links they had to their websites, the better would be its ranking on search engines. Short URLs, for example, will be subject to linkrot if the shortening service stops working; all URLs related to the service will become broken. Conversely, when you delete an object ID, the link tracking service stops maintaining links to the file. There is no way to stop affiliates from adding their own custom payout on click using this parameter. You could create a complex UTM code structure for a link but then shorten it via Bitly and use the link on a piece of direct mail.