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URL Shortener If you’ve never used an URL shortener, Bitly makes it easy, even without you having to register on its site. Tracking ID You can either manually type your unique Google Analytics ID into this field (ex: UA-########-1) or use a convenient macro that plugs this in for you.
The permalinks you use in WordPress can be ideally created to be as short as possible. Without that information you won't know which of your online marketing channels are actually working and driving revenue. This is key to search engine optimization as it ensures that search engine spiders won't think the shortener URL is the "real" URL to the page.
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It would be advisable first to list all the links to your site and if you find any suspicious links, use this utility to examine it. An easier way to get to this website will be to copy/paste smallseotools.com/link-tracker in your search browser. Here is what the firing rules look like for this tag:Event Equals gtm.linkClick: You will want to use this rule for ANY and ALL link click events. Line Bar Charts for Referrers, Browsers, and Platforms. At that time, Google will completely disable the URL shortener and all associated data will be lost.
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Just save the tag and then test before publishing. The customized bit.ly version allows you to use your own domain name for branded short links which can be easily shared on Twitter, Facebook or other social media sites. For example, if a shell shortcut is created to link to a text document, the text document is the link source, and the shell shortcut is the link client. When we shorten a link, it appears like so: Our URLs are shortened and we can still use the tracking features in Bit.ly, but instead of our readers seeing Bit.ly in the shortened links, they see our custom domain.
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The need for this came about when one of our Healthcare Marketing clients needed to track the actual impact their PDFs were having on their organic search volume, and traffic in general. 2. Call it ‘custom js - get client id for tracker’ 3. When creating your variable choose 'Custom JavaScript' 4. Paste in the following code:- function() { try { var trackers = ga.getAll(); var i, len; for (i = 0, len = trackers.length; i < len; i += 1) { if (trackers[i].get('trackingId') === {{ga tracking id}}) { return trackers[i].get('clientId'); } } } catch(e) {} return 'false'; } We use a constant variable named {{ga tracking id}} to reference our Google Analytics property ID. Remember to use your own {{ga tracking id}} variable within the code 5. Other URL shortening services provide a similar destination display.[32] Security professionals suggest that users check a short URL's destination before accessing it[citation needed], following an instance where shortening service cli.gs was compromised, exposing millions of users to security uncertainties.[33] There are several web applications that can display the destination URL of a shortened URL.[citation needed] Some URL shortening services filter their links through bad-site screening services such as Google Safe Browsing. That helps you track to see who follows links that originate with you, which means you can track your viral marketing impact - or just give yourself an ego boost. Shorten Link Action Shortened links are very useful because: 1. This allows you to compare and optimise different sources. Professional marketers never sent traffic directly to their website or landing page. Before you send your campaign, make a note of these unique IDs so you'll know which Google Analytics title goes with which combination of your campaign. The test link includes assigning "testoffer" to the source and aff_sub parameters so you can easily find clicks and conversions in your reports. Add Campaign name and any other parameter (optional): Add the name of the campaign to differentiate between the different creatives you are running with that specific owned media source. Bit.ly, which is what we integrate with in CoSchedule, uses a 301 redirect. Set up conversion tracking in Google Analytics to track contacts from clicks to purchases on your website. You can also learn how to track clicks on a link in Google analytics. You could create a complex UTM code structure for a link but then shorten it via Bitly and use the link on a piece of direct mail.
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