Still, you can create shorter links for other uses that don’t rely on link shortening services. Google has additional means of collecting data: you can gather a lot of statistics when you own the top browser and search engine! Sometimes a short URL is useful simply to give someone over a telephone conversation for a one-off access or file download, and no longer needed within a couple of minutes. It’s also popular so a lot of people recognize that a Bitly link is a shortened link and don’t automatically think it’s spam. When you check the box to enable tracking, we'll show the campaign title as it will appear in your Google Analytics account after the campaign is sent.
It allows for custom domains so you can brand your shortened link. These are all exposed in the
using rel=shortlink.
One of the most popular link shorteners is Bit.ly, and their use of the .ly domain has been a problem for some. To see an example implementation from Demos & Tool, check out the source code.This tactic was actually shown to me by Jeremiah Smith (my brother) over at SimpleTiger. Don’t worry so much about the whole base64 thing though. Whatever the case, the answer seems to be using a link shortener.
If you set Use Google Analytics? to “Yes”, then all links will add special utm parameters that will allow you to identify traffic coming from emails in Google Analytics. Not everyone is a fan of link shorteners, though, suggesting that they only add a possible layer of failure to the web. But links can avoid suspicion and creep in and ruin websites.
Use this example as a model for your own links: Check out example.com Analytics Events Was this article helpful? But like I said, on Twitter, the Twitter folks have already figured out the whole URL shortening thing. Lists of links It's easy to save and share lists of interesting links, with the list of links feature. TinyURL was used by early bloggers before many of these other services were around. Click the owl head in the upper-left corner of the screen. Therefore, as a Twitter marketer who needs to track link performance, you should use bit.ly. When used this way, all user activity on such elements is calculated and displayed as Events in the Analytics reporting interface.