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It is very important to know which URL shortening service to go for. This data is useful in aggregate to determine the response to your emails, including attributing purchases to sends, and also at the individual level to determine a user’s engagement and interaction with Lifecycle Optimizer rules and Audience Builder filters. The great thing is now you can promote your own domain in the tweets.
The real benefit of using this link shortener comes with using it in conjunction with HootSuite itself for all your social media marketing. If the domain name you want to use is not in the same GoDaddy account, you need to configure its settings. You can even make each link in the list a tny.im short link, for enhanced statistics! 0 token, or both—whatever option is most convenient for you.
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For consistency, use your URL shortener whenever possible, rather than mixing your own custom domain with other generic ones. MailChimp pulls Google Analytics data each day at 08:15 UTC (04:15 EST) and takes approximately 24 hours to run.
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This is key to search engine optimization as it ensures that search engine spiders won't think the shortener URL is the "real" URL to the page. This ensures there’s enough time to track the click. Use custom domains to multiply click-throughs and increase the public's awareness of my brands.
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Open the Universal Links settings page in My Sailthru under Setup > Universal Links. It works almost immediately and you can shorten as much as you want, anytime. Instead, think of source as a label identifying where the email came from or the kind of email it is. If you're comfortable with Web hosting and setting up simple PHP and mySQL applications, there are several free scripts you can use to set up a URL shortener on your own server, giving you much more control. For example: Services Brochure In the above URL we’ve added the parameter “?pdf=Services-Brochure” to the end of the PDF URL link. The downside of this approach, however, is that if a user visits your shortened domain without a directory path on the end, they will be directed to a Bitly branded page. Firing Rules: Set to All Pages You want Tag Manager to listen for all link clicks on all pages – so just check the preconfigured firing rule for “All pages”.
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