Can generate transcribable short links in printed brochures for publicity events. Adding tracking directly to your site If you have added the Analytics tracking code directly to your site, you can copy and paste the script below into your own pages to set up Event tracking for outbound links. Don’t fall for one of those “build your Twitter follower count fast” programs. If, when creating a short link, you are logged out, you'll need to save the passcode, because it is the only thing that gives edit rights. OLE linking includes the same heuristic link tracking. Write down this value and the combination title or description it goes with so you can reference it when you view your data in Google Analytics later.
Buffer: If you currently use Buffer or manage your social media channels this is a great platform. The tracking link automatically updates with a hashed version of the parameters in the original tracking link. If you set Use Google Analytics? to “Yes”, then all links will add special utm parameters that will allow you to identify traffic coming from emails in Google Analytics. It's usually a good idea to announce, on any of your social media services you plan to use the shortener on, that you'll be shortening links through a custom domain form now on just so users feel comfortable clicking the links.
OneLink™ enables using a single link to diagnose and redirect users to different locations based on their devices' type. When you publish a longer URL, people can see what main website they are being directed to and feel comfortable with following the link. The great thing is now you can promote your own domain in the tweets. Another operational limitation of URL shortening services is that browsers do not resend POST bodies when a redirect is encountered.
Use alternate extensions "hacks": Many country code extensions can be used to help form your company name by using the characters before and after the dot to form a shortened for similar sounding version of your name. You can also get a general overview of both open and click statistics from the Campaigns page in your account. But like I said, on Twitter, the Twitter folks have already figured out the whole URL shortening thing. With a Professional account, you can use any of our alternative domain names for your tracking links. Bitly also offers a paid version, but it's pretty pricey. In addition to using bit.ly as a tool integrated into third-party tools you can also use it directly at the bit.ly website.
Use an online search tool: One great tool for coming up with good domains for URL shorteners is Domai.nr, which lets you type in a full company name and the site suggests variations of it using numerous alternate extensions and other methods mentioned here and even links you to where you can purchase the domains (this is especially handy for country TLDs). You just need the Tracking ID that starts with "UA-." If you’ve transferred your property and didn’t set up a new one, you can find your Tracking ID in your Google Analytics Account under Admin > Tracking Info > Tracking Code. Unfortunately, reports would be misleading if one or more outbound sites didn’t use Analytics. This method can create some clever domains and also have the advantage of using the domain extension itself as part of the word or words you're trying to convey. My third choice, which was once my first choice, is Bitly. When used this way, all user activity on such elements is calculated and displayed as Events in the Analytics reporting interface. Techniques[edit] In URL shortening, every long URL is associated with a unique key, which is the part after its top-level domain name. Below, we'll go over how to generate a basic tracking link and make modifications to it in the platform.