It’s very simple interface will allow you create custom URLs so that it’s not just a random mix of letters and numbers if you want. bit.ly/0a0b0c0 TinyURL: Another one of the first, if not the first URL shorteners for Twitter. You may also want to consider joining 301works, a free service from the Internet Archive that works to create a database of all shortened URL mappings. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).