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Google Analytics even has a URL Builder tool where you can generate a URL with UTM parameters. Repeat steps 1-3 without the four directory limit. Ow.ly is a link shortening option that is part of the Hootsuite service. If you’d like to override the default value of email for utm_medium or add new utm parameters to your links, then go to the Advance tab of your template/campaign.

Add X-Robots-Tag to my short links for granular control over how Google makes content available through search results. Bitly also allows you to customize the actual shortened link (if your customization is still available). Adding tracking directly to your site If you have added the Analytics tracking code directly to your site, you can copy and paste the script below into your own pages to set up Event tracking for outbound links. Some URL shorteners will redirect you to an ads page first before taking you to the real URL you supposed to redirected to.

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How Does Google URL Shortener Workers

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Google URL Shortener: This shortener is straight from Google and will be viewed as a Goo(dot)gl. If you go to that website, there is an edit box near the top of the page where you can paste in a longer URL for a web page, such as , and then click on the Shorten button. Links to Sailthru Hosted Pages are not tracked and are not included in reporting.

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Using them ensures all parameters on the tracking link are transferred and parsed correctly for all platforms, browsers and scenarios.  It's possible to shorten regular custom links or OneLink URLs: Shorten Regular Custom Link You can use as many parameters as you'd like on a tracking link and use Shorten Link to convert the link to a short one. Using them ensures all parameters on the tracking link are transferred and parsed correctly for all platforms, browsers and scenarios.  It's possible to shorten regular custom links or OneLink URLs: Shorten Regular Custom Link You can use as many parameters as you'd like on a tracking link and use Shorten Link to convert the link to a short one. This can be done online, at the web pages of a URL shortening service; to do it in batch or on demand may require the use of an API. Use A Custom Domain With Link Shorteners With services like Domainr and IWantMyName, you can easily get a custom domain to use with link shorteners. Interestingly, that same infographic suggests that posting shortened URLs later in the week will give them a “longer lifespan”, clicking many days after it was posted. If you’re not tracking your links, you’re probably leaving tons of money on the table, spending more than you can afford, and struggling to keep up with dozens of online marketing campaigns.

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If your organization has multiple people shortening links and posting them, be sure to provide access and training to everyone involved. Its popularity influenced the creation of at least 100 similar websites,[9] although most are simply domain alternatives. The only way to track clicks from your Facebook wall links is to use a URL shortening service for each external link that you post to your wall. Other URL shortening services provide a similar destination display.[32] Security professionals suggest that users check a short URL's destination before accessing it[citation needed], following an instance where shortening service cli.gs was compromised, exposing millions of users to security uncertainties.[33] There are several web applications that can display the destination URL of a shortened URL.[citation needed] Some URL shortening services filter their links through bad-site screening services such as Google Safe Browsing. Link Tracking when Forcing HTTPS with HSTS If your company is considering implementing HTTP Strict Transport Security (HSTS) for your site to ensure visitors may only connect using the more-secure HTTPS, there can be implications for your users’ experience with Sailthru-tracked links if you enable HSTS for all subdomains via the optional includeSubDomains directive. We can use event tracking to record outbound links but there are a number hurdles to overcome: the event must be recorded on all browsers and not impede navigation we should not need to manually identify or attach separate handlers to every outbound link, and we must ensure the event is recorded before the outbound page starts to load. Change Your Links Anytime Whether you're an internet marketing genius, a rabid social networker, tracking click-throughs on your bulk mail campaign, or if you're just curious about who's clicking what, Linktrack is built with you in mind. A link converted by Twitter’s link service is checked against a list of potentially dangerous sites. Answer that, and your online profits will explode. It’s pretty cool because you don’t have to add it as a browser extension, but as a link to your Bitly account that shows up in the the sidebar. Google’s URL Shortener is handy, though it does allow anyone to access the public analytics on each link. And getting me a web page is kind of the most important thing the web does…Every redirect is a one more point of failure, one more domain that can rot, one more server that can go down, one more layer between me and the content.


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