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When we shorten a link, it appears like so: Our URLs are shortened and we can still use the tracking features in Bit.ly, but instead of our readers seeing Bit.ly in the shortened links, they see our custom domain. For a media battle of an organization distributing content, most likely a bitly is a superior alternative. This example assumes that you are using the analytics.js tracking code.
An auth token is not necessary for analytics requests. Click the name of the report you want to work with. Low cost way to start a personal brand and make vanity URLs. Domain Shortener - Create your own … The easiest way to create your own custom branded short URL for keeping your links short! What was especially interesting for me was seeing how these tracking links indicate people sharing the event with their networks, and the resulting ticket sales. Browse our list for inspiration: You'll likely get some great ideas just look at what others have done!
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Create smart link targets to automatically route visitors by language or operating system so that we end up with engaged customers instead of bounces. Undo Undo Shorten URL @ShortenURL 21 May 2011 More Version 0. Additionally, this website is designed to be easy to use with any smartphone or tablet. In this example we have used Twitter. utm_medium parameter is used to describe what kind of medium we have used, in this example we have used a Tweet. utm_campaign parameter to define a campaign name, slogan, promo code, etc. utm_term parameter is used to identify paid search keywords. utm_content You could be using a variety of content types in a campaign, this element allows you to differentiate among them. It lives outside their known universe of pages and links. Scott Hanselman wrote a short but interesting post tracing the amount of redirection that happened on a single shortened link.
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This data is useful in aggregate to determine the response to your emails, including attributing purchases to sends, and also at the individual level to determine a user’s engagement and interaction with Lifecycle Optimizer rules and Audience Builder filters. To view the outgoing links, go to your Google Analytics account. It doesn’t work for any URL in the world, just WP.com-hosted ones.
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Since longer URLs can be so cumbersome to copy and paste without looking strange with line breaks, why should we ever use longer URLs? The trickiest part of tagging links in an email is coming up with a consistent naming convention for each variable. It appears to be written in something like base64. If your website has WordPress installed in a directory, your options might look like this, where our blog is installed in the “blog” directory: If your website is your WordPress installation, it might look like this: This works best when you choose a page slug that is short and mindful of keywords.
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