Use an online search tool: One great tool for coming up with good domains for URL shorteners is Domai.nr, which lets you type in a full company name and the site suggests variations of it using numerous alternate extensions and other methods mentioned here and even links you to where you can purchase the domains (this is especially handy for country TLDs). It works almost immediately and you can shorten as much as you want, anytime. Clicking the Details link will show you a graph of visitors who used that shortened URL.
But when creating links in html you can't get away with dropping the protocol. Autotrack uses events to track outbound link clicks and sets the event label to the link's URL. You might be listing them all on your site's main page and linking them to the relevant content page.
This sounds like a lot of work if you want to track all your outgoing links. WordPress links have the structure they do, which is longer, because they’re meant to be permanent and portable. (And of course friendly to search engines.) Even if you weren’t using WordPress, the links contain no arbitrary IDs or other platform-specific implementation cruft so they should be trivial to serve from any system, even if you don’t use WordPress in the future.
Track how users that were invited behave post-acquisiton This can be achieved by creating one or several trackers, and then using these tracking links in your invitations. Loading....