Please see Google’s help page on Custom Campaigns for more information. Twitter will use this to make your timeline better. Many web developers pass descriptive attributes in the URL to represent data hierarchies, command structures, transaction paths or session information. The trickiest part of tagging links in an email is coming up with a consistent naming convention for each variable. With Twitter, you just have to be as simple and short as possible.
This is key to search engine optimization as it ensures that search engine spiders won't think the shortener URL is the "real" URL to the page. Services available include an ordinary, easy-to-say word as the URL with a lifetime from 5 minutes up to 24 hours, creation of a URL which will expire on a specified date or after a specified period, creation of a very-short-lived URL of only 5 characters for typing into a smartphone, restriction by the creator of the total number of uses of the URL, and password protection. MailChimp pulls Google Analytics data each day at 08:15 UTC (04:15 EST) and takes approximately 24 hours to run.
For consistency, use your URL shortener whenever possible, rather than mixing your own custom domain with other generic ones. Google URL Shortener: This shortener is straight from Google and will be viewed as a Goo(dot)gl. I can even include retargeting (remarketing) in the same link. With a list that sorts each PDF in order of performance.
Own Your Short Links on Twitter bit.ly offers URL shortening and link tracking services. View Existing Tiny URL Hashes To find what existing hashed URLs point to, you can view all previously created tiny URLs by going to Offers > Tiny URLs. When you add Google Analytics tracking to an email campaign, we supply a default title for your campaign that will appear in your Google Analytics account and your tracking URLs.
A uniform resource locator (URL) is registered with a server. Now you can go back to the tweet and paste the copied shortened link instead using the long link. You can comfortably shorten any link you want and even share it on other social media platforms, forums, websites etc. On the Links tab, Click Performance displays your tracked URLs and the number of total and unique clicks for each. Under the section Edit public profile URL in the right rail, click the Edit icon next to your public profile URL. Finally, URL shortening sites provide detailed information on the clicks a link receives, which can be simpler than setting up an equally powerful server-side analytics engine, and unlike the latter, does not require any access to the server. A uniform resource locator (URL) is registered with a server.