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Privacy and security[edit] A short URL obscures the target address and can be used to redirect to an unexpected site. With Twitter, you just have to be as simple and short as possible. Having a link shortener protects users from malicious sites that engage in spreading malware, phishing attacks, and other harmful activity. Google Analytics won't work if there is a space after the URL in the campaign.

Technically not part of any protocol, it is simply a convention standing for world wide web. Whenever you paste a link into Buffer to be scheduled to post at a later time, it automatically shortens the link for you.

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Once the call is complete, it can run a callback function so we can redirect to the outbound page. Initially Twitter automatically translated URLs longer than twenty-six characters using TinyURL, although it began using bit.ly instead in 2009[10] and later developed its own URL shortening service, t.co. So in the next few pages, you will learn how to shorten links for Twitter. To shorten links for Twitter, you don’t need to do too much techy stuff.

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You may also want to consider joining 301works, a free service from the Internet Archive that works to create a database of all shortened URL mappings. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).